Artist Management: Irving Azoff
Irving Azoff is great example of a great artist manager. His success speaks for itself when looking at the current position he holds today as the executive chairman of Live Nation. Mr. Azoff sets a great example on how to execute the title and responsibilities of managing an artist. Mr. Azoff has held positions has worked as an agent, personal manager, concert promoter, movie producer, independent record label owner, merchandiser, music publisher, and CEO of a record company. The previous positions that he has held explain why he is the best person for the position he holds today. Live Nation is one of the largest entertainment and ecommerce company’s in the world. Live Nation is the complete package for any artist in the music business today. Live Nation consist of three entities: Live Nation Concerts, Frontline Management Group, and Live Nation Network, which are all needed for the success of any artist in todays music industry. Live Nation also has a contract with Hip Hops icon Jay-Z, this has created a great amount of leverage for Live Nation.
Irving Azoff has a strategy that many of todays record labels and artist managers should consider using. Irving Azoff has no limits with being the executive chairman of Live Nation. Mr. Azoff sets the standard for all artist managers and sets a great example to follow. Mr. Azoff started off promoting events in college, this just shows that anything is possible when you put your mind to it. The leaders of Live Nation have salaries that show the music industry is progressing to some degree even though technology has changed it drastically. Mr. Azoff has been a great addition to the music industry and will continue to make a positive impact. Many record labels in today’s market can learn a lot from the strategies of Live Nation.
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