Kreayshawn is a White female rapper from Oakland, CA who was able to create a following and fan base for herself without signing a record deal. She was able to use social media networking sites to build her fan base. She is 21 years old, but is able to appeal to the 16 -21 year old age group and the 25-30 age group Hip-Hop music listeners. She has a very crazy and unique style that has allowed her to stand out and out shine others that are similar to her. This young female artist takes pride in where she is from and continues to represent Oakland, CA. She has been able to create a huge buzz for herself, and even took part in the 29011 MTV VMAS.
Kreayshawn is a great example to independent artist that are working hard trying to make a name for them selves. Kreayshawn has created a buzz for herself larger then many artists that are signed to major record labels. Kreayshawn continues to be herself and has not changed who she is which is another reason her fans continue to support her. Her hit single “Gucci Gucci” is what put her on the map. The song describes all of the “basic” females in society that only care about wearing major name brand logos because everyone else does too. She also explains how unique she is and doesn’t really care about name brand items such as Gucci and Louis Vuitton.
Social media is the best way to go for any unsigned artist in today’s entertainment industry. There is a special technique that must be mastered also when using social media sites such as Facebook, Twitter, Tumblr, etc when reaching a target market/fan base. There are many artists out there that depend on social media sits and few are successful, and of those few Kreayshawn is one on them.
For more information check out the links below.
http://nymag.com/daily/entertainment/2011/06/kreayshawn_gets_a_record_deal.html
http://rapfix.mtv.com/2011/06/08/rapper-kreayshawn-inks-deal-with-sony-records/
