2012 Grammy Award Show

2012 Grammys

Grammy week in Los Angles California is full of exciting and productive events for people in the music industry. The Grammys 2012 made a lot of history. With the loss of the great Whitney Houston, her death took a toll on many of the artist participating in the Grammys.  The Grammy Awards have taken place for more than 50 years and is the biggest award show for music. People are honored for achievements in recording arts and supporting the music industry.

            This year an amazing artist by the name of Adele took home 6 Grammys leaving the show as the top winner.  Nicki Minaj Caused a lot of controversy by showing up to the award show with a man dressed up as the Pope. The Catholic Church was not happy about this due to her show performance being very demonic. The Church feels she is sending a very negative message about the people of the Catholic Church.

            Chris Brown blew the crowd away with an amazing performance. Chris Brown has turned his career around taking on a positive campaign working hard to win his back. After his incident with Riahnna he has worked very hard to put on great shows and make great shows for the people.

            Lady Gaga also was nominated in a many categories this year. She has been doing very well world-wide. The fans continue to appreciate Lady Gaga’s music. Foo Fighters took home a few awards this year also and had many nominations and many different categories.

            I feel the 2012 Grammy Award show did bring out a lot of press and media. I also feel this year was different then most years. I feel like the Recording Academy did a great job by acknowledging Whitney Houston through out the show. I am looking  forward to the future of the Grammy Award show, it gets better every year. 

Artist Management: Irving Azoff

Artist Management: Irving Azoff

Irving Azoff is great example of a great artist manager. His success speaks for itself when looking at the current position he holds today as the executive chairman of Live Nation.  Mr. Azoff sets a great example on how to execute the title and responsibilities of managing an artist. Mr. Azoff has held positions has worked as an agent, personal manager, concert promoter, movie producer, independent record label owner, merchandiser, music publisher, and CEO of a record company. The previous positions that he has held explain why he is the best person for the position he holds today. Live Nation is one of the largest entertainment and ecommerce company’s in the world. Live Nation is the complete package for any artist in the music business today. Live Nation consist of three entities: Live Nation Concerts, Frontline Management Group, and Live Nation Network, which are all needed for the success of any artist in todays music industry. Live Nation also has a contract with Hip Hops icon Jay-Z, this has created a great amount of leverage for Live Nation.

Irving Azoff has a strategy that many of todays record labels and artist managers should consider using. Irving Azoff has no limits with being the executive chairman of Live Nation. Mr. Azoff sets the standard for all artist managers and sets a great example to follow. Mr. Azoff started off promoting events in college, this just shows that anything is possible when you put your mind to it. The leaders of Live Nation have salaries that show the music industry is progressing to some degree even though technology has changed it drastically. Mr. Azoff has been a great addition to the music industry and will continue to make a positive impact. Many record labels in today’s market can learn a lot from the strategies of Live Nation.