Implementing expert views on the Value of a Business Plan, While writing a business plan

Implementing expert views on the Value of a Business Plan, While writing a business plan

The experts Dave Lavinsky and Tim Berry are two very established and experienced business plan experts. After researching the two professionals I have found that it will be key for me to incorporate the five key attributes to writing a successful business plan. These attributes are; have the right overall value proposition, proper marketing strategy, correct business model, action plan development, and to make sure business plan is communicated properly.

I have made sure to incorporate the needs of my company’s clients in several ways to ensure their needs are met. The value proposition of my company is to provide marketing needs for people that work in the entertainment industry and this is stated very clear in my business plan. Reading about different experts has been very beneficial for me with the development of my business plan. I have been able to change my marketing strategy and make sure to use the proper strategy that will be most beneficial to my company.

Following procedures and steps when developing a business plan is very important. Researching experts on writing a proper business plan is very important. When an investor reads my business plan, the most important section to them will be my financial statements. This is important because the numbers I predict must make sense to the investor. The marketing budget and sales numbers must coincide to convince the investor that the investment is worth their time and money. I also feel the marketing structure is important to the investor, because it displays how the company will attract clients which is how revenue will be generated. Marketing strategies are a key factor to helping with the success of any company. When writing a business plan it is very beneficial to incorporate tips that are suggested by business plan writing experts.

http://www.thebusinessplanstore.com/financialstatements.htm

http://smallbusiness.chron.com/write-business-plan-investors-698.html

http://www.sba.gov/community/blogs/guest-blogs/industry-word/attitude-adjustment-5-planning-fundamentals-every-business

http://timberry.com/about

http://www.growthink.com/businessplan

http://www.growthink.com/team/dave-lavinsky

http://freelanceswitch.com/wp-content/uploads/2009/10/businessplan.jpg

Expert Views on the Value of Business Plans

Expert Views on the Value of Business Plans

       The two very talented business plan writers that will be discussed are Tim Berry and Dave Lavinsky. Tim Berry holds a MBA from Stanford University and a MA in Journalism from the University of Oregon. He has experience as a judge for different business plan competitions. Berry is the founder and Chairman of Palo Alto Software, founder of bplans.com, and co- founder of Borland International. He was able to turn Palo Alto Software into a multi-million dollar company. Berry also teaches starting a business and business planning to college students. There is no question to how much of an expert at business planning Berry is.

       Dave Lavinsky is an expert in business planning, raising capital, and new venture development. Lavinsky launched Growthink University, which is a community for business owners to learn how to raise capital.  Lavinksy wrote the business plan for billion-dollar company Key Span Energy services. Lavinsky holds a MBA from UCLA.

  There are five key attributes for a successful business plan that are followed by both experts. To have the right overall value proposition is one of the ways to help create a successful business plan. This is to ensure that the company has an understanding of their customers need.  Another one is to have the proper marketing strategy. This means the company takes time to develop marketing strategies that are different and unique to the specific business. Having the correct business model is very important also. This is so because it is important to go through every business model until the perfect fit is reached. The way the action plan is developed from reserve engineering success is also an attribute. This is done so s prediction of where the company would like to be in the next 5 years. Lastly making sure everything within the business plan is communicated properly. If the plan is communicated properly it is of no use.

Reference:

 http://www.sba.gov/community/blogs/guest-blogs/industry-word/attitude-adjustment-5-planning-fundamentals-every-business

http://timberry.com/about

http://www.growthink.com/businessplan

http://www.growthink.com/team/dave-lavinsky