The Recording Industry Association of America plays a huge role in the careers of independent and signed artist. The RIAA is a reliable source for artist and music labels that need the protection of their intellectual property and First Amendment Rights. The RIAA also “ conduct consumer, industry and technical research, and monitor and review state and federal laws, policies and regulations (RIAA).” The RIAA is also responsible for the certification of Gold. Platinum, Multi-Platinum, and Diamond sales awards.
The technical standards that have been created by the RIAA are as follows; Watermark Payload Specification, Global Release Identifier (GRid), and Digital Data Exchange. Watermark Payload Specification is a payload format for data, which is included in a watermark added to music tracks. The Watermark Payload Specification is a great asset for any artist and music label.
The RIAA has a database that allows people to search if an artist has gone Gold or Platinum, etc. It also has many other important data information that is valuable to people in all areas of the music industry. RIAA has a Shipment Database, “It is designed to help music industry professionals, analysts, fans, reporters and students more effectively sort and display shipment data and better understand music purchasing trends. Use the controls below to click through the highlights of this new subscription-based resource (RIAA).” This database will continue to be used to compare statistics over the years that are related to music sales.
Individuals that are involved in the music industry will always be able to depend on the RIAA for reliable pieces of information. They even offer a music industry report, which provides information pertaining to “music industry sales, labels’ investment in artists and
the explosive growth of innovative digital models in the U.S. and abroad (RIAA).”
Independent and signed artist are both dealing with similar issues as the music industry is still developing its self with all of the technical changes with music becoming so digital. Conducting research on the RIAA will allow people from all areas of the music industry to prosper and do better. The RIAA is a great source with a lot of valuable information. They are defiantly an association that all artist and music labels should be affiliated with. The Recording Industry of America is very confident with the work and resources that they have, which should make anyone in the music industry confident with their resources also.
Resources
http://www.riaa.com/aboutus.php?content_selector=about-who-we-are-riaa
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